I’m a Bay Area product designer who empowers users through digital experiences.

Whether it’s working more efficiently, pursuing a business idea, or building community, I’m passionate about designing products that enhance people’s lives. Finding unexpected user insights and removing blockers through intuitive and delightful designs gets me excited to start each day!

Before design, I advocated for users at Square and Caviar. Driving improvements while hitting business objectives taught me the power of great design and allowed the data nerd in me to flourish. At Designation, I sharpened my visual design skills and discovered my own design process. I’m excited to combine these skills to tackle new challenges and apply numbers to measure the impact of my work.

When I’m not brainstorming ways to improve a user experience, you can find me painting tigers, surfing big waves, or trying to figure out how many empanadas I can eat in Argentina for one Bitcoin. My website’s getting a facelift, but I’m always happy to collaborate on a project or go for a surf. Shoot me a message at wkpeliks@gmail.com.

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